SHIFT Communications experts discuss all things healthcare and media.

Celebrating Social Media in Healthcare

By Amanda Guisbond (@agbond)

Today was a big day for us SHIFT-ers – The Holmes Report, the PR industry’s “report card,” named SHIFT Communications Digital/Social Agency of the Year.  Our co-founder and Principal Todd Defren also discussed the great news on his blog PR-Squared.

As an agency that represents a diverse group of clients across technology, consumer and healthcare industries, we on the healthcare practice wanted to take the opportunity to give a shout out to those at the forefront of healthcare social media.  These folks and organization inspire us as PR and social media pros to continue to push the needle on healthcare communications:

  • Farzad Mostashari:  How cool is it that the National Coordinator for Health IT not only has his own Twitter account, he tweets timely, valuable information – and in human speak!  This guy is a rock star in the health IT realm, going head-to-head with Twitter co-founder Biz Stone at this year’s HIMSS12 in terms of social media mentions (more on that later!)
  • Dana Lewis:  A marketing specialist at Swedish Medical Center, Dana created the now worldwide #hcsm (Healthcare Social Media) Twitter chat and hashtag we love and use often.  Since 2009, #hcsm has put a stake in the ground for healthcare social media as a thriving, necessary vehicle for patient and provider communications.
  • Matthew Holt:  Known on Twitter as @boltyboy, Matt founded arguably the first influential healthcare blog – aptly titled The Health Care Blog.  Social would not be social without the emergence of blogs as “content hubs” and a place for those to congregate, comment and discuss.
  • Ed Bennett:  A true champion of hospitals using social media, Ed keeps a running list of hospitals leveraging any and all social media sites to reach patients and their communities, including YouTube, Facebook, LinkedIn, Twitter, and FourSquare.  Recently Ed also created a Google Map of all hospitals with a social networking presence, using this data.  It’s only a matter of time before newer platforms such as Pinterest and Instagram appear…
  • Mayo Clinic:   The Mayo Clinic doesn’t just use social media; they’ve established their own Social Media Center devoted to improving health by advancing the use of social media tools and services.  The Center’s mission statement “lead the social media revolution in health care, contributing to health and well being for people everywhere” gives us goose bumps.

Who do YOU think is leading the charge in healthcare social media and/or digital communications and should have been added to this list? 

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5 thoughts on “Celebrating Social Media in Healthcare

  1. I definitely think the team behind the weekly #HITsm tweetchats should be included. The folks at @HealthStandards have been instrumental in creating a community of passionate members who are constantly looking for ways to educate themselves and others on the benefits healthcare IT can bring to patients. In addition, they have developed some great resources that help educate folks on the value and utilization of social media in healthcare.

  2. Jennifer, very nice list. I would add @paul_sonnier and @erictopol for digital health champions and @kevinMD for following in the physician community.

  3. What a great idea, I may say that it will really help me a lot. And I am planning to share it with my friends.
    social media and healthcare

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